What is really happening in the Cheltenham property market?

In Cheltenham, property prices are 3.2% above the level that was achieved in the 2007 property boom (before it went pop in early 2008 with the credit crunch). The cost of living has increased by 19% over the last seven years too, so the money that Cheltenham property owners  would get from the property would actually be 15.8% lower (19% inflation cost of living less 3.2% above the 2007 boom) than if they’d sold in 2007.

Average Cheltenham house prices are in a constant state of microflux. Over the last couple of years, the trend has been in an upward direction. The price of a typical Cheltenham home increased by just 0.3% in November (yet rose 1.5% to 1.6% per month in the Spring of 2014 ). Looking at monthly figures can be dangerous, so looking at the Land Registry figures, the annual rate of Cheltenham house price growth moderated in the latter months of 2014 to leave us 10.1% higher than at the start of 2014.

The slowdown was not entirely unexpected, given mounting evidence of a moderation in activity in recent months. Mortgage approvals declined by almost a fifth between January and May, and there has also been some softening in forward looking indicators, such as new buyer enquiries. But on the other side, with the labour market strengthening, landlords are looking for a home for their savings, mortgage rates are expected to remain low and with consumer confidence rising activity is likely to recover in the months ahead.

The interesting thing about the Cheltenham property market over 2014 was the high proportion of terraced houses sold. In fact, more terraced houses sold even though the town itself has a high propensity of flats. The average price a terraced house sold for during 2014 was £235,670, whilst the average price achieved for a flat/apartment was £186,701 and the average price achieved by a semi-detached property was £266,308.

It all comes down to doing your homework, asking questions of the agent and the owners. Find out their motivation for selling and see if you can ‘bag that bargain’. Trust me they are still out there. I can look at the whole of the market and give you an honest opinion on its investment potential.

If you would like any advise on this or any other property please contact me neil.west@belvoir.co.uk